Lesen (keine Hausaufgaben)
Von: , Frage gestellt am Mo, 1. Nov 2004
Hallo!
Wer Zeit und Lust hat, den möchte ich bitten den folgenden Artikel mal zu lesen und mir zu sagen, was nicht so wirklich flüssig klingt oder was man auf keinen Fall im Englischen sagen kann. Ihr braucht nicht mal Verbesserungsvorschläge zu nennen, mich interessiert nur was falsch "klingt" und ob der Text verständlich ist.
Several retail experts think that the autonomous retail will totally disappear from the scene. That is what customers demand, they say – he or she wants huge shopping areas suggesting a whole range of products. On the one hand he or she wants bargain-hunting feelings and on the other hand chilling experiences drinking a large latte macchiato. Wherefore do we need the good old stockist?
Studies predict another increase of discount stores. Moreover there will be a trading up concerning area, offer and shopping atmosphere – will say a combination of discount shops and stockists in a bigger area “with a greater possibility of presentation” i.e. in a shopping mall or arcade. To meet these requirements that are set by shopping malls or by an concentration of franchise companies and discount shops in the inner cities, the small stockist has to adapt to these standards set by those who are big in business. Structural change is the trivialized expresseion for this process.
It is not only concerning the “communication with the target group”, but also the offer and above all its presentation. The presentation though requires a certain shop size and it has to ensure a corresponding high turnover per square meter.
