Hey Community,
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_Dear Mr. XXX
Thank you for your ideas for our new marketing strategies.
You did a good job so it was hard for me to decide the two most suitable options for our company.
Still I try to pick the two ideas they match to each other and so I choose to develop the Hudson Brand and to hire a top designer.
Elementary for our success in Europe is the right pricing of our products.
We produce high quality luggage made in America and we are really successful with this strategy in the US, because of this I think we should sell our products in the higher price ranges in Europe, too.
If we want, that the people in Europe buy our luggage they need to know and to identify with our brand.
We can advertise our products in film and television with two well known French film stars.
It’s a great Idea to hire an actor and an actress, so man and woman can identify with our products.
In according to the last (scale), 82% of (the people) think our products are (old fashioned), so if we want to attend to young people we need fresh and modern products and a top designer to create them.
We should sell the products under a new label, too.
I look forward to meeting you and your associates on the 1st January 2011.
Best regards_