Hallo zusammen,
weiß nicht, ob ich hier richtig bin, versuch es aber einfach mal.
Irgendwie irgendwann habe ich mitgekriegt, dass das Nike-Emblem eine Anleihe aus der Antike darstellt, zumindest irgend etwas bedeutet (puh, das kling professionell *ggg*)
Könnt Ihr mir da weiterhelfen??
Danke im voraus!
Liebe Grüße#
Birgit
vielleicht
Hallo Birgit,
also das Nike-Emblem schimpft sich „swoosh“ .
Das Swoosh ist ein sogenanntes „Superbrand“, denn es hat in der Gesellschaft einen Wiedererkennungswert von nahe 100%. Sieht
jemand dieses Zeichen, kann er es mit Nike in Verbindung bringen.
Der Bezug ist lediglich der Name, die griechische Göttin des Sieges schimpfte sich auch „Nike“. Allerdings wurde die anders
ausgesprochen 
Das beruht aber auf der englischen Sprache
Gruß
Marco
swoosh?
Hi Marco!
Das mit dem Superbrand ist mir klar (hat meine Marketingprof lange genug darauf herumgeritten *gg*)
Ich hörte allerdings mal, dass auch das Zeichen irgendwas mit der Göttin Nike zu tun hat.
Vielleicht liegt die Antwort in swoosh?
Liebe Grüße#
Birgit
vielleicht …
Hallo Birgit,
swoosh?
Also… swoosh heißt übersetzt ins Deutsche soviel wie: rauschen, brausen, pfeifen, sirren oder eben die enstprechenden Substantive
Das mit dem Superbrand ist mir klar (hat meine Marketingprof
lange genug darauf herumgeritten *gg*)
Ich dachte eben, bei der Benachrichtung, dass ich das erklären sollte… was nicht unbedingt einfach, wenn auch nicht schwer ist…
Ich hörte allerdings mal, dass auch das Zeichen irgendwas mit
der Göttin Nike zu tun hat.
Vielleicht hat sich ja das durch die Übersetzung schon ergänzt.
Ansonsten war ich natürlich neugierig und habe noch ein wenig gesucht
Nike, in der griechischen Mythologie Göttin des Sieges, Tochter des Titanen Pallas und des Flusses Styx. Nike kämpfte mit dem Gott Zeus in seiner Schlacht gegen die Titanen. In der griechischen Kunst trägt sie Flügel und hält einen Kranz oder eine Palme über das Haupt des Siegers. Die Nike von Samothrake (Louvre, Paris) gehört zu den schönsten Skulpturen der hellenistischen Zeit.
„Nike,“ Microsoft® Encarta® Enzyklopädie 2000.
Die Nike von Samothrake, die geflügelt dargestellte Göttin des Sieges (etwa 190 v. Chr.; Louvre, Paris), i
„Bildhauerkunst,“ Microsoft® Encarta® Enzyklopädie 2000. ©
1945 begann die US-Armee mit der Entwicklung von Luftabwehrraketen. Die erste Rakete war 1953 die Nike Ajax, der kurz darauf die Nike Hercules folgte; beide dienten der Abwehr von hochfliegenden feindlichen Flugzeugen und Raketen. Später wurden die Hawk-Raketen entwickelt, um eine taktische Verteidigung gegen tieffliegende Angreifer zu gewährleisten.
„Luftabwehrwaffen,“ Microsoft® Encarta® Enzyklopädie 2000. ©
Vielleicht liegt die Antwort in swoosh?
Ich habe mal bei nike gewühlt…
The Origin of the Swoosh
It was 1971 and Phil Knight was supplementing his modest income from Blue Ribbon Sports Inc. by
teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic
design student, who was working on a multi-perspective drawing assignment in the hallway. He
offered to pay her a couple of bucks per hour if she would do some design work for his small
company.
„Representatives from Japan were coming for a presentation and Phil wanted some charts and
graphs to show them“ explains Davidson. „I did some other design work for him and then one day,
he asked me if I wanted to work on a shoe stripe. He said he needed more inventory control.“
According to Davidson, Knight said he wanted a design that suggested movement. Davidson went to
work and came back to Knight with „quite a few“ designs, none of which really captivated him.
However, Knight was up against a deadline; shoe boxes that were to include the new logo were
waiting to be printed, so he had to make a decision. He chose what is recognized today around the
world as the „Swoosh,“ telling Davidson, „I don’t love it, but it will grow on me.“
Being fresh out of school with a degree in design, Davidson submitted her bill for $35 for the drawing
he purchased. She learned more about the business side later…
She continued to do additional design projects for the newly renamed company Nike, including ads,
brochures, posters and catalogues. The company’s growth, however, was exponential and so the
time came when a one-person design shop was too small to handle the advertising needs. It was
time for a full-service ad agency, and both Nike and Davidson agreed.
But, that’s not the end of the story. One day in September of 1983, Davidson received a telephone
call inviting her to have lunch and just touch base again with a few of the people she used to work
with at Nike, including Knight. When she arrived, much to her surprise, she was greeted by a
catered lunch and presented with a gold ring in the form of a Swoosh with a diamond in it. She also
received a „cleverly written certificate“ from Knight and an envelope containing Nike stock.
How generous? She says that information remains just between Phil and her. „The stock has split
three times since I received it, so I can definitely say that I have been well compensated for my
design. You must remember too, that this was something rather special for Phil to do, because I
originally billed him and he paid that invoice.“
Today, Carolyn is still in Portland, Oregon; married, the mother of two grown sons and the new
grandmother of a baby granddaughter. She has retired from graphic design after 29 years and is now
following up on many interests and doing the volunteer work that she couldn’t do when running her
one-woman business and raising her family. One day a week you will find her at one of her favorite
places to volunteer, The Ronald McDonald House at Emanuel Hospital.
gefunden unter
http://nikebiz.com/story/stry_swoosh.shtml
Und selbst da geht es nicht genau hervor…
also ich denke, es hat was mit den Flügeln zu tun… und das die schwingen… und wenn man das schnell macht, dann rauscht es
Gruß
Marco
Info von Nike selbst
Hallo Birgit,
mit Marcos Hinweis auf den Namen „swoosh“ (hehe) bin ich auf der Nike-Homepage gucken gegangen. Und wurde natürlich fündig.
Viele Grüße
Gitte
***
The Origin of the Swoosh
It was 1971 and Phil Knight was supplementing his modest income from Blue Ribbon Sports Inc. by teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a multi-perspective drawing assignment in the hallway. He offered to pay her a couple of bucks per hour if she would do some design work for his small company.
„Representatives from Japan were coming for a presentation and Phil wanted some charts and graphs to show them“ explains Davidson. „I did some other design work for him and then one day, he asked me if I wanted to work on a shoe stripe. He said he needed more inventory control.“
According to Davidson, Knight said he wanted a design that suggested movement. Davidson went to work and came back to Knight with „quite a few“ designs, none of which really captivated him.
However, Knight was up against a deadline; shoe boxes that were to include the new logo were waiting to be printed, so he had to make a decision. He chose what is recognized today around the world as the „Swoosh,“ telling Davidson, „I don’t love it, but it will grow on me.“
Being fresh out of school with a degree in design, Davidson submitted her bill for $35 for the drawing he purchased. She learned more about the business side later…
She continued to do additional design projects for the newly renamed company Nike, including ads, brochures, posters and catalogues. The company’s growth, however, was exponential and so the time came when a one-person design shop was too small to handle the advertising needs. It was time for a full-service ad agency, and both Nike and Davidson agreed.
But, that’s not the end of the story. One day in September of 1983, Davidson received a telephone call inviting her to have lunch and just touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted by a catered lunch and presented with a gold ring in the form of a Swoosh with a diamond in it. She also received a „cleverly written certificate“ from Knight and an envelope containing Nike stock.
How generous? She says that information remains just between Phil and her. „The stock has split three times since I received it, so I can definitely say that I have been well compensated for my design. You must remember too, that this was something rather special for Phil to do, because I originally billed him and he paid that invoice.“
Today, Carolyn is still in Portland, Oregon; married, the mother of two grown sons and the new grandmother of a baby granddaughter. She has retired from graphic design after 29 years and is now following up on many interests and doing the volunteer work that she couldn’t do when running her one-woman business and raising her family. One day a week you will find her at one of her favorite places to volunteer, The Ronald McDonald House at Emanuel Hospital.
*schmunzel*
Hallo Gitte,
wenigstens haben wir den gleichen Artikel bei Nike genommen *g*
Marco
… und ein Sternderl - bitte mit Nike teilen *gg*
Liebe Grüße#
Birgit